Case Study: Creating a Brand Identity
The Challenge
NCC asked for Bear Brook’s help in naming and branding a new Video On Demand channel that features Health and Wellness programming.
The Solution
Bear Brook created a brand identity that celebrates life and embraces a healthy lifestyle. Starting with a brainstorming process that yielded a long list of potential names, each name was then filtered through a list of criteria. Negatives and positives for each name were identified through the vetting process. MyLife On Demand quickly rose to the top of the list.
The Results
With a brand identity that reflects positive energy and embraces life, MyLife On Demand offers a marketing opportunity for VOD networks where there are very few avenues. Expected to be available to 30 million households, it’s a unified effort that will be of great value to content providers and advertisers alike.