Survival in business these days depends on your ability to communicate effectively online. Having a website is not enough; the quality of your site and the nature of its content are critical in determining how well you will communicate with your audience. Branding, usability, following industry standards for images and graphics, and providing useful content are some of the critical areas you can address to enhance the user experience. Following are some strategies that can help.
The web plays a major role in how consumers interact with brands—it may very well be the most important way a brand communicates. Consumers usually visit sites with an immediate goal in mind. But often, when done correctly, a website can lend itself to a visit where the user stays longer, gets drawn into the site for information, and connects with the brand to form a long-term relationship.
Make your brand promise crystal clear by reinforcing it again and again on your website. Establishing consistent brand experiences on and off the website creates trust, leading to repeat business and customer loyalty.
Creating a memorable experience for site visitors is extremely important. Everything, from the design of the layout, the images that are chosen, and the palette that’s established, is part of creating that experience. In designing a visually compelling site, you can follow these industry standards, proven to enhance usability:
To guarantee that your visitors have a memorable experience, you need to be certain they will see your site. Make them wait, and they will go elsewhere. Check your website to make sure it measures up to these technical standards:
The content of your website is your #1 sales tool. Well written and user focused content allows your visitors to find out more about your products and services, and how your company will be able to meet their needs. See how your site stands up against this checklist:
Remember, a good website is all about giving users what they want, when they want it—easily and seamlessly. Create a memorable experience for them that will make them want to come back.