Resources

Marketing is how you reach your audience, engage and retain them, and motivate them to act. Failure to invest in marketing is not an option. In the long run, your organization will suffer. The question is not whether or not to market, the question is how best to market your company and product.

Survival in business these days depends on your ability to communicate effectively online. Having a website is not enough; the quality of your site and the nature of its content are critical in determining how well you will communicate with your audience.

Typography exists to honor content. It’s an art that is often misused. It’s a craft by which the meaning of text can be clarified, honored, and shared. In a world where we are constantly bombarded with messages, typography must draw attention to itself before it will be read.

Social media is making an impact on all aspects of business communications. Sites like LinkedIn, YouTube, and Google Groups are just some of the online communities that today’s consumers are joining to post their opinions and share their experiences.

Information architecture is a design philosophy where complex information is transformed into efficient and effective communication. Information architects make information meaningful, understandable, and visually compelling.