Resources

Building blocks for strategic marketing

This helpful archive provides you with tips for creating the building blocks of an effective marketing strategy. Members of our newsletter can look forward to regular updates on current topics.

  • Building Brand Equity

    Building Brand Equity

    In today’s competitive global marketplace, brands have come to represent the intangible aspects of a company. A brand is everything a company says and does, and how they say and do it.

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  • Design ROI

    Design ROI

    Good design is a powerful way to differentiate yourself from your competitors and gain market advantage.

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  • Effective Email

    Effective Email

    An important component of your company’s overall marketing plan is email. It helps retain customers, keep your audience informed, increase sales, fill seats, raise brand visibility, and ultimately grow your business.

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  • Information Architecture

    Information architecture is a design philosophy where complex information is transformed into efficient and effective communication. Information architects make information meaningful, understandable, and visually compelling.

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  • Social Media

    Understanding Social Media

    Social media is making an impact on all aspects of business communications. Sites like LinkedIn, YouTube, and Google Groups are just some of the online communities that today’s consumers are joining to post their opinions and share their experiences.

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