Bear Brook Impacts '08 Elections

Bear Brook recently created an "Elections '08 On Demand" communications program for NCC's Political VOD product. The various components (logo, flash presentations, brochures, and email marketing campaigns) promoted VOD as a highly targeted medium, perfect for delivering long-form, segmented messages to potential voters. The program was directed at top-tier political consultants and was designed to clarify the emerging technology's unique benefits. The immediate result has been significant growth in the use of NCC's Political VOD product this year, with expectations of continued growth in the years ahead.