Bear Brook Brands Bethel Woods

Powerful branding is the foundation of a company's marketing and is inseparable from its business strategy. A brand is about a company's personality and the promise it makes to its customers about the experience they will have.

The Museum at Bethel Woods is the latest component in the Bethel Woods Center for the Arts branding system that was created by Bear Brook.

The world-class performing arts center, located on the site of the historic 1969 Woodstock Festival in Bethel, NY, was developed by The Gerry Foundation. They came to Bear Brook at the beginning of the development process and asked us to create the name and brand identity for the site. The result was an all-encompassing identity system, widely recognized for its beauty and effectiveness. The system includes specifications for The Performing Arts Center and The Museum at Bethel Woods, which opens today.

Take a look at the Brand Identity Guidelines that Bear Brook created and see how it's being implemented across all points of contact, including environment graphics, to give Bethel Woods a competitive advantage and maximize the power of its brand.